Joseph Kelly Thinking out loud

Running an Internet start up in a recession

When we first started developing the loopthing business networking project back in early 2008, we felt what we could produce would significantly change the way businesses interact with web based media platforms, and this concept has not changed.

What has changed dramatically in that time is the local economy in which we are based, and the global economy in which the network is poised.  As many industrialised countries entered into recession over the past 18 months we from our small office in Cork, Ireland have continued to follow our business development plan in an attempt to put our project at the forefront of our country's economic re-focusing.

Although we do recognise that our forecast revenue earnings have taken quite a hit,  it is still imperative that the desire and will to create exciting new products and services is not lost amongst the contraction in investment and consumer spending.

Cost-cutting is a must and hard work an absolute certainty in safeguarding our ongoing development.  As we build up to the Loopthing official launch in October and the release of our key business networking feature our desire to innovate will not falter.